BROWN NAMED AS THE ONLY COUNTRY ARTIST IN HISTORY TO BE PART OF AMBASSADOR LINE-UP
Kane Brown is the new ambassador for the New Era Cap Company - the official on-field hat-maker for the NFL.
The country music hit-maker is a big hat fan, and now he'll get paid to sport them.
Kane Brown is the first country artist to ever be selected for the campaign.
This year’s ambassador line-up features familiar names including Dak Prescott and Sterling Shepard, who New Era worked with last year. Prescott and Shepard have continued to showcase their professionalism both on and off the field, making them ideal ambassadors for New Era Football. The company has also added Jimmy Garoppolo, JuJu Smith Schuster and Jamal Adams, three young players who are energizing the fan bases in their respective markets. For the first time ever, New Era has partnered with a country music artist for an NFL campaign, Kane Brown. A record-breaking multi-platinum country artist, Brown is a rising star who is also an avid fan of the NFL and New Era. Rounding out this year’s ambassador group is Victoria Brito, a model who embraces inclusion and diversity, core pillars of the New Era brand.