VISIT MADISON INDIANA AND MADISON AUTOMOTIVE GROUP PARTNER FOR TOURISM PROMOTIONAL VEHICLE

Bringing a creative and practical addition to the organization’s outreach and tourism efforts

April 29, 2025 | Madison, IN — Visit Madison Indiana is proud to announce a new partnership with Madison Automotive Group, bringing a creative and practical addition to the organization’s outreach and tourism efforts. As part of this collaboration, Madison Automotive Group has provided Visit Madison with a 2025 Ford Explorer, which will serve as a mobile ambassador for the city during festivals, special events, meetings, and tourism outreach efforts. Visit Madison then worked with Fiction Wraps in Hanover Indiana to wrap the vehicle in nostalgic, postcard-style imagery celebrating the historic charm and scenic beauty of Madison.

The vehicle, which will be affectionately referred to as the ”Madison Mobile” will also support Visit Madison’s team in welcoming prospective conference organizers and VIP’s as well as serving as a tool to more efficiently deliver nearly 40,000 annual visitor guides. With a vibrant and engaging presence, the vehicle reinforces both organizations commitment to promoting Madison as a premier destination for tourism.

“This partnership is not only a huge benefit to our team from a logistical standpoint—it’s also a great promotional opportunity as we travel to statewide meetings and conferences,” said Andrew Forrester, Visit Madison Indiana Executive Director. “Everywhere we go, we will showcase what Madison has to offer.”

Chad and Yvette Chase, owners of Madison Automotive Group, bring a deeply personal and heartfelt connection to this partnership. “When we first drove into Madison and crossed that bridge into town, we felt like we’d stepped into a Hallmark movie,” said Chad and Yvette Chase. “After decades in Texas, we found in Madison the kind of close-knit, story-rich community we’d always dreamed of calling home. Supporting Visit Madison is one small way we can give back to a town that welcomed us so warmly. Our mission in business and through this partnership is not just about cars – it’s about our community, legacy, and serving with heart.”

Chad, who worked alongside his father in the car business for over 40 years, now builds on that legacy in Madison with his wife and family, which includes Chelsea (27), Chandler (24), Charley Emma (19), and Jack (11) who is in 5^th grade at Pope John Elementary. Madison Automotive Group— building on the family spirit of the former McCubbin Motors name —stands as a testament to the Chases’ belief in the team at the dealership and the community where they live.

Forrester continued, “Chad and Yvette’s story of falling in love with Madison is exactly the type of story we hope to cultivate again and again with visitors who turn into residents, which is why this partnership seemed so natural. I am so grateful to Madison Automotive Group for their partnership with this vehicle and the trolley fuel sponsorship and seeing the vision for what this can be.”

The 2025 Ford Explorer is already in use and can be spotted throughout Southern Indiana and beyond, representing the vibrancy, hospitality, and pride of the Madison community.

About Visit Madison Indiana
Visit Madison is the official destination marketing organization for Madison and Jefferson County, Indiana, with a mission to develop and promote authentic visitor experiences that enhance sustainable economic growth and quality of place for the City of Madison and Jefferson County.

About Madison Automotive Group
Madison Automotive Group is a trusted automotive dealership serving Madison and the surrounding area, offering a wide range of new Ford, Chrysler, Dodge, Jeep, and Ram brands as well as numerous pre-owned vehicles with a focus on customer satisfaction and community involvement.

About Fiction Wraps
Fiction Wraps, based in Hanover, Indiana, specializes in custom graphic design and vehicle wraps. Their creative team brings visions to life with high-impact branding that moves—literally.